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Islamic banking and customers' preferences: the case of the UK


  • Walid Mansour
  • Mohamed Ben Abdelhamid
  • Omar Masood
  • G.S.K. Niazi


Purpose - Islamic banking is an increasingly important factor in the UK financial environment. With Islamic banks entering the industry in significant numbers – and competing directly with the incumbent “conventional” ones – the question of selection criteria of the banks' customers is of obvious interest. The purpose of this paper is to study the decision-making process of a sample of UK customers and the factors that may influence them. Design/methodology/approach - The paper uses a sample of 156 UK questionnaire respondents, comprising Muslim and non-Muslim bank customers alike. The methodological approach is partly borrowed from Masood Findings - The paper's major findings show that, irrespective of the demographic features and the religion of the respondents, the criterion “low services charges” is the top customers' criteria. The Islamic nature of the bank is, however, placed second, pointing to the importance of religious orientation. Research limitations/implications - The major limitation of the paper relates to the size of the sample of respondents. The findings of the paper are likely to be of interest to UK banks determining how best to attract customers in the new era. Future research may usefully focus on an international comparison of bank selection criteria by employing an index of religiosity. Originality/value - The paper is of particular value because it focuses on the choice of banking in the context of the recent significant growth in the Islamic banking industry in the UK.

Suggested Citation

  • Walid Mansour & Mohamed Ben Abdelhamid & Omar Masood & G.S.K. Niazi, 2010. "Islamic banking and customers' preferences: the case of the UK," Qualitative Research in Financial Markets, Emerald Group Publishing, vol. 2(3), pages 185-199, October.
  • Handle: RePEc:eme:qrfmpp:v:2:y:2010:i:3:p:185-199

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    References listed on IDEAS

    1. Omar Masood & Bora Aktan & Qazi Awais Amin, 2009. "Islamic banking: a study of customer satisfaction and preferences in non-Islamic countries," International Journal of Monetary Economics and Finance, Inderscience Enterprises Ltd, vol. 2(3/4), pages 261-285.
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    Cited by:

    1. Ali Polat & Mehmet Yesilyaprak & Raci Kaya, 2014. "Understanding Islamic Bank Selection of Customers: A Field Research from Turkish Participation Banks," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 5(4), pages 22-38, October.

    More about this item


    Islam; Banking; United Kingdom; Customer behaviour;


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