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An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market

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  • Jalal Rajeh Hanaysha

Abstract

Purpose - The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach - A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings - The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value - The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry.

Suggested Citation

  • Jalal Rajeh Hanaysha, 2018. "An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market," PSU Research Review, Emerald Group Publishing Limited, vol. 2(1), pages 7-23, February.
    • Handle: RePEc:eme:prrpps:prr-08-2017-0034
    DOI: 10.1108/PRR-08-2017-0034
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    Cited by:

    1. Khadija Adnan & Noor Amjad & Ayesha Iftikhar & Asma Nisar, 2023. "Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 124-133.

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