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The Toyota crisis: an economic, operational and strategic analysis of the massive recall

Author

Listed:
  • Anthony P. Andrews
  • John Simon
  • Feng Tian
  • Jun Zhao

Abstract

Purpose - This paper aims to provide an in‐depth analysis of the economic, operational and strategic aspects of the Toyota recall crisis, as well as its implications for the global auto industry and its competitive dynamics in the future. Design/methodology/approach - The paper provided a literature review (of both academic literature, company reports, and popular press). Findings - Toyota's recent efforts to become the top selling automaker in the global market place might have led to some unfavorable changes in its supply chain management practices, as well as tarnishing some of the core values of the “Toyota Way”, which were partially responsible for the massive recall. Toyota's handling of the recall also reflected the unique “Japanese way” of managing crisis. Originality/value - The paper provides a timely analysis of a corporate crisis that is still unfolding. The multi‐disciplinary perspectives used in this analysis provide unique insights to understand a complex corporate phenomenon.

Suggested Citation

  • Anthony P. Andrews & John Simon & Feng Tian & Jun Zhao, 2011. "The Toyota crisis: an economic, operational and strategic analysis of the massive recall," Management Research Review, Emerald Group Publishing Limited, vol. 34(10), pages 1064-1077, September.
    • Handle: RePEc:eme:mrrpps:v:34:y:2011:i:10:p:1064-1077
    DOI: 10.1108/01409171111171474
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    Citations

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    Cited by:

    1. Christopher M. Durugbo & Zainab Al-Balushi, 2023. "Supply chain management in times of crisis: a systematic review," Management Review Quarterly, Springer, vol. 73(3), pages 1179-1235, September.
    2. Arnaldo Camuffo & Miriam Wilhelm, 2016. "Complementarities and organizational (Mis)fit: a retrospective analysis of the Toyota recall crisis," Journal of Organization Design, Springer;Organizational Design Community, vol. 5(1), pages 1-13, December.

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