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The non-green triple threat: why employees resist sustainability behaviors and how national culture matters

Author

Listed:
  • Reza Salehzadeh
  • Vishal Shukla
  • Mehran Ziaeian
  • Zahra Fallahnejad

Abstract

PurposeThis study aims to introduce the concept of the “non-green triple threat” to examine the antecedents and outcomes of employees’ non-green behavioral intentions using the theory of planned behavior.Design/methodology/approachA multi-group analysis of structural equation modeling based on partial least squares was applied to data from manufacturing employees in Iran, Italy and India.FindingsNon-green attitude, subjective norm and perceived behavioral control significantly predicted non-green behavioral intention. This intention, in turn, positively influenced non-green behavior, knowledge sharing and work engagement. Furthermore, national culture moderated certain relationships.Originality/valueBy incorporating non-green employee behaviors, this research provides a broader view of how environmental attitudes, norms and control perceptions shape harmful environmental outcomes.

Suggested Citation

  • Reza Salehzadeh & Vishal Shukla & Mehran Ziaeian & Zahra Fallahnejad, 2025. "The non-green triple threat: why employees resist sustainability behaviors and how national culture matters," Management Research Review, Emerald Group Publishing Limited, vol. 49(1), pages 1-26, December.
    • Handle: RePEc:eme:mrrpps:mrr-10-2024-0798
    DOI: 10.1108/MRR-10-2024-0798
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