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Housing sales of real estate developers in Turkey

Author

Listed:
  • Murat Selim Selvi
  • Aykut Pajo
  • Ceyda Çakir
  • Emre Demir

Abstract

Purpose - Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. This study aims to examine what real estate developers did to detect the need for types of housing, and pricing and promoting housing. It also sought clues about how they manage customer relations in residential sales. Design/methodology/approach - In this study, semi-structured interviews were conducted with real estate developers. This study has heuristic characteristics based on qualitative data. Document reviews, descriptive analysis and discourse analysis were carried out on the interview data and other sources. As purposeful sampling is generally used in qualitative studies; intensity sampling, homogeneous sampling, criterion sampling and snowball sampling were used together in this study. Findings - The study found that real estate developers were inadequate at advertising and promoting, allocated little budget for promotion and did not use technology sufficiently. The real estate developers gave discounts at rates that did not actually desire, had to create payment plans, and as a result, they lost customers because they could not manage customer relations well. Research limitations/implications - Interviews were conducted with 15 real estate developers who have been selling residential properties for more than 10 years in Süleymanpasa and Çorlu districts of Tekirdag. Data obtained are mostly qualitative. Originality/value - This study aimed to determine real estate developers’ ability to implement a variety of promotional strategies and manage customer relations. Results and conclusions can offer significant clues about real estate developers with similar characteristics. Its conclusions of this study can be compared to similar studies of real estate developers in many regions of Turkey.

Suggested Citation

  • Murat Selim Selvi & Aykut Pajo & Ceyda Çakir & Emre Demir, 2020. "Housing sales of real estate developers in Turkey," International Journal of Housing Markets and Analysis, Emerald Group Publishing Limited, vol. 14(1), pages 39-54, March.
    • Handle: RePEc:eme:ijhmap:ijhma-12-2019-0123
    DOI: 10.1108/IJHMA-12-2019-0123
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    Citations

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    Cited by:

    1. Paolo Esposito & Spiridione Lucio Dicorato & Emanuele Doronzo, 2021. "The effect of ownership on sustainable development and environmental policy in urban waste management: An explicatory empirical analysis of Italian municipal corporations," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1067-1079, February.
    2. Salami, Monsurat Ayojimi & Tanrıvermiş, Harun & Tanrıvermiş, Yesim, 2024. "Influence of Ukraine invasion by Russia on Turkish markets," The Journal of Economic Asymmetries, Elsevier, vol. 29(C).

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