Green IT adoption: a process management approach

Purpose - To better understand and assist business managers to deal with green IT adoption, this paper provides a step‐by‐step process management approach. Design/methodology/approach - By drawing on the process management to investigate the green IT adoption, the paper analyzes and discusses four different phases: plan, design, implement, and measure the performance of the process. Findings - The likelihood that companies will successfully adopt green IT initiatives depends on several organizational and environmental factors. The primary factor is the Champion Support. Lack of implementation barriers is another important factor among others. Research limitations/implications - By comparing behavioral and technological changes derived from green IT initiatives and unveiling possible factors associated with the adoption process, this paper provides an opportunity for academics to conduct applied research based on the issues discussed. Practical implications - The paper can be an extremely useful and practical source for top‐level managers, particularly IT managers, to bring greener technologies and more environmentally responsible strategies and practices to their organizations. Originality/value - The paper contends that the green IT adoption process is an ensemble of four phases: plan, design, implement, and measure the performance of the process. This paper serves as a guide and offers practical measures in terms of understanding how green IT initiatives could be more effectively and efficiently adopted by organizations.