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Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes

Author

Listed:
  • Nathan Klaus
  • Ainsworth Anthony Bailey

Abstract

Keywords: Attitudes, Celebrity endorsements, Gender effects

Suggested Citation

  • Nathan Klaus & Ainsworth Anthony Bailey, 2008. "Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes," American Journal of Business, Emerald Group Publishing Limited, vol. 23(2), pages 53-62, October.
    • Handle: RePEc:eme:ajbpps:v:23:y:2008:i:2:p:53-62
    DOI: 10.1108/19355181200800010
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    Citations

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    Cited by:

    1. Hélia Gonçalves Pereira & António Carvalho & Sofia Lopes Portela, 2015. "The Managerial and Economic Effects of Celebrity Endorsement on Consumer Purchasing Intentions," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 5(2), pages 898-898.
    2. Gráinne Murphy & Ciara Corcoran & Mimi Tatlow-Golden & Emma Boyland & Brendan Rooney, 2020. "See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media," IJERPH, MDPI, vol. 17(7), pages 1-25, March.
    3. Hussain, Shahzeb & Melewar, T.C. & Priporas, Constantinos-Vasilios & Foroudi, Pantea & Dennis, Charles, 2020. "Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility," Journal of Business Research, Elsevier, vol. 109(C), pages 472-488.

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