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Perakendeci Piyasalarinda RFID Sistemleri

Author

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  • Ela Sibel BAYRAK MEYDANOGLU

    (Marmara Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Almanca Isletme Enformatigi Bolumu)

Abstract

RFID (Radio Frequency Identification - Radyo Frekansi ile Tanimlama) sistemi kullanimi perakendecilere stok yonetiminde iyilesme, emniyet stoklarinda, stok maliyetlerinde, iscilik giderlerinde azalma, fire miktar ve nedenleri hakkinda dogru bilgi edinme, magaza alanini daha verimli kullanma, sureclerde hizlanma, musteri memnuniyetinde artis, calinma olaylarini daha etkin sekilde izleme gibi faydalar saglar. Elde edilen bu faydalar sayesinde azalan maliyetler ve artan musteri memnuniyeti, sistemi kullanan perakendecilerin rakipleri karsisinda bir avantaj elde etmelerini saglar. Buna ragmen sistemin yuksek yatirim maliyeti, standardizasyon problemleri ve tuketicilerin sistemin veri gizliligine zarar verebilecegi yonundeki endiseleri nedeni ile perakendeciler RFID kullanimi konusunda cekincelidirler. Mevcut calismanin amaci perakendeciler acisindan RFID sisteminin faydalarini ve sistemin kullanimi ile ilgili problemleri izah etmek, soz konusu problemlerin perakendecilerin sistemi kullanma kararini nasil etkileyebilecegini degerlendirmektir.

Suggested Citation

  • Ela Sibel BAYRAK MEYDANOGLU, 2009. "Perakendeci Piyasalarinda RFID Sistemleri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(1), pages 141-157.
    • Handle: RePEc:ege:journl:v:9:y:2009:i:1:p:141-157
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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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