IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v6y2006i2p105-114.html
   My bibliography  Save this article

Talep Tahminlemesinde Kullanilan Yontemlerin Karsilastirilmasi: Seramik Urun Grubu Firma Uygulamasi

Author

Listed:
  • Ali Ozdemir

    (Dokuz Eylul Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Asli Ozdemir

    (Dokuz Eylul Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Isletmeler, artan rekabet kosullari altinda ayakta kalabilmek ve rekabet edebilmek icin karsilastiklari cesitli sorunlara iliskin etkin kararlari belirlemek zorundadirlar. Geleceðe iliskin verilecek kararlar isletmeler icin belirsizlik icerdiðinden, bu kararlarin alinmasinda cesitli tahminlerin gelistirilmesi gerekmektedir. Bunlardan biri de talep tahminleridir. Ýsletmelerin urunlerine olan talebi tahminlemeleri, belirlenecek pazarlama stratejilerinde onemli bir girdi niteliði tasimaktadir. Calismanin giris bolumunde talep yonetimindeki temel kavramlar, kalitatif ve kantitatif talep tahminleme yontemleri ele alinmakta; literatur taramasinda talep tahminlemesine yonelik baslica calismalara yer verilmekte ve son bolumde urun talebinin tahminlenmesinde kullanilan kantitatif teknikler uygulanmaktadir. Firma verilerine gore seramik urun grubunun 2006 yili talep tahminlerinin olusturulmasinda kullanilmasi gereken en etkin tahminleme yontemi belirlenmesine yonelik hipotezler gelistirilmis ve analizler yapilmistir.

Suggested Citation

  • Ali Ozdemir & Asli Ozdemir, 2006. "Talep Tahminlemesinde Kullanilan Yontemlerin Karsilastirilmasi: Seramik Urun Grubu Firma Uygulamasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(2), pages 105-114.
    • Handle: RePEc:ege:journl:v:6:y:2006:i:2:p:105-114
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2006_2_10.pdf
    Download Restriction: no
    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2006&peryot=2
    File Function: Website of the journal issue
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:6:y:2006:i:2:p:105-114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Baris Gök (email available below). General contact details of provider: https://edirc.repec.org/data/iiegetr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.