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Yoneticilerin Kulturel Degerleri ve Izleyici Davranisi Tercihleri

Author

Listed:
  • Mert AKTAS

    (Toros Universitesi, Iktisadi Idari ve Sosyal Bilimler Fakultesi, Isletme Bolumu)

  • Abdullah CAN

    (Cag Universitesi, Sosyal Bilimler Enstitusu)

Abstract

Bu arastirmanin amaci yoneticilerin kulturel degerleri ve tercih ettikleri izleyicilik tipi arasindaki iliski incelemektir. Arastirmada bireycilik, guc mesafesi, belirsizlikten kacinma, eril degerler ve babacan davranis beklentisi (paternalizm) kulturel deger cercevesi olarak ele alinmistir. Izleyici davranislarinda ise Kelley’nin ortaya koydugu iki boyutlu izleyicilik modeli kullanilmistir. Boyutlar bagimsiz ve elestirel dusunme ve aktif katilimdir. Arastirmada eril ve bireyci degerler acisindan yuksek olan yoneticilerin astlarinin daha fazla bagimsiz ve elestirel dusunmesini isteyecekleri, fakat bellisizlikten kacinma, guc mesafesi ve babacan davranis beklentisi yuksek yoneticiler acisindan ise tam tersi olacagi tartisilmistir. Yine, yoneticilerin eril ve bireyci degerleri arttikca astlarindan aktif ve kendi kendine hareket edebilir olmasi beklentisinin artacagi fakat belirsizlikten kacinma, guc mesafesi ve babacan davranis beklentisi degerleri arttikca yoneticiler astlarinin aktif ve kendi kendine hareket edebilir olmasini istememeyecekleri tartisilmistir. Arastirmada 316 yoneticiden veri toplanmistir. Arastirmada bireycilik acisindan yuksek olan yoneticilerin astlarinin daha fazla bagimsiz ve elestirel dusunmesini istemekte oldugu, guc mesafesi ve babacan davranis beklentisi yuksek yoneticilerin ise astlarindan bagimsiz ve elestirel olarak dusunmesini istememekte olduklari, yine, yoneticilerin bireyci degerleri arttikca astlarindan aktif ve kendi kendine hareket edebilir olmasini istedikleri fakat belirsizlikten kacinma ve babacan davranis beklentisi degerleri arttikca yoneticiler astlarinin aktif ve kendi kendine hareket edebilir olmasini istememekte olduklari ortaya cikmistir.

Suggested Citation

  • Mert AKTAS & Abdullah CAN, 2012. "Yoneticilerin Kulturel Degerleri ve Izleyici Davranisi Tercihleri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(2), pages 239-249.
    • Handle: RePEc:ege:journl:v:12:y:2012:i:2:p:239-249
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    References listed on IDEAS

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    2. L. Wade, 1988. "Review," Public Choice, Springer, vol. 58(1), pages 99-100, July.
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    More about this item

    Keywords

    Kulturel degerler; izleyicilik; izleyici davranisi tercihleri;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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