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Pazar Yonluluk, Kalite Yonluluk ve Isletme Performans Iliskisi: Ýlac Sektorunde Yapilan Bir Calisma

Author

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  • A. Bugra Hamsioglu

    (Kirikkale Universitesi, Sosyal Bilimler Enstitusu Isletme Bolumu)

Abstract

Bu calismanin amaci ilgili yazin degerlendirmelerinden hareket edilerek, (1) pazar yonlulugun isletme performansi uzerinde etkisini belirlemek (2) kalite yonlulugun isletme performansi uzerinde etkisini belirlemek ve (3) kalite yonlulugun pazar yonluluk uzerindeki etkisini belirlemektir. Arastirmanin uygulama asamasini Ýstanbul ilinde faaliyet gosteren 140 ilac isletmesi olusturmaktadir. 76 ilac isletmesinden 230 anket degerlendirilmeye alinmistir. Turkce yazinda bu uc kavramin birlikte arastirildigi teorik ya da ampirik bir calismaya rastlanmamistir. Dolayisiyla calisma sonucunda, elde edilen bulgular gerek uygulamacilar gerekse akademisyenlere onemli sonuclar sunmaktadir. Elde edilen bulgulara gore, pazar yonlulugun ve kalite yonlulugun isletme performansi uzerinde pozitif etkisinin oldugu ayrica kalite yonlulugun pazar yonluluk uzerinde pozitif etkisinin oldugunu gostermektedir.

Suggested Citation

  • A. Bugra Hamsioglu, 2011. "Pazar Yonluluk, Kalite Yonluluk ve Isletme Performans Iliskisi: Ýlac Sektorunde Yapilan Bir Calisma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 91-101.
    • Handle: RePEc:ege:journl:v:11:y:2011:i:1:p:91-101
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    More about this item

    Keywords

    pazar yonluluk; kalite yonluluk; isletme performansi; yapisal esitlik modeli;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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