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Capacidades y estrategia competitiva: propuesta de un modelo para su desarrollo dentro de un sector

Author

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  • Irazú de la Cruz Gómez

    () (Tecnológico de Monterrey)

Abstract

The search for competitiveness on the part of companies is a matter of survival. Competitiveness is obtained by the development of capabilities and competitive strategies. The objective of this work is to examine the innovation and technology capabilities, administration capabilities and human resources capabilities with the three generic competitive strategies. In this document, I propose a capabilities model of development through three competitive strategies: total leadership in costs, differentiation and segmentation

Suggested Citation

  • Irazú de la Cruz Gómez, 2007. "Capacidades y estrategia competitiva: propuesta de un modelo para su desarrollo dentro de un sector," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, vol. 1(2), pages 125-133.
  • Handle: RePEc:ega:rafega:200709
    as

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    File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2007V1A9Delacruz.pdf
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    Keywords

    Administración de negocios;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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