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A design-of-designs survey framework to analyze information processing strategies in choice experiments

Author

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  • Soto, Jose J.
  • Cherchi, Elisabetta
  • Ortúzar, Juan de Dios
  • Rizzi, Luis I.

Abstract

This study introduces a novel design-of-designs survey framework tailored to model decision-making processes involving the presence of alternative choice heuristics. Often based solely on a utility maximization framework, traditional choice models fail to account for the diverse heuristics that individuals may employ when faced with varying task complexity and choice contexts. The design-of-designs framework allows capturing potential alternative heuristics by systematically varying task complexity along meta-dimensions such as the number of alternatives, attributes, and choice contexts in different transport-related choices (of route, holiday destination, and residential location).

Suggested Citation

  • Soto, Jose J. & Cherchi, Elisabetta & Ortúzar, Juan de Dios & Rizzi, Luis I., 2026. "A design-of-designs survey framework to analyze information processing strategies in choice experiments," Transportation Research Part A: Policy and Practice, Elsevier, vol. 213(C).
    • Handle: RePEc:eee:transa:v:213:y:2026:i:c:s0965856426003411
    DOI: 10.1016/j.tra.2026.105200
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