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Surf travel behavior and destination preferences: An application of the Serious Leisure Inventory and Measure

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  • Barbieri, Carla
  • Sotomayor, Sandra

Abstract

Surfers are characterized by the time and effort they invest in surfing and their propensity to travel in search for the perfect wave. In spite of such characteristics and the economic significance of surf tourism, little is known about surfing as serious leisure and its implications in surf tourism. Thus, a study was conducted using a convenient sample of 126 surfers to examine whether the six serious leisure qualities (Effort, Ethos, Career, Identity, Perseverance, Benefits) are associated with surf travel behavior and destination preferences. Results confirmed that surfers have a strong disposition for surf tourism and that they show high levels of serious leisure in their six qualities. Statistical tests also revealed that although serious leisure qualities are not associated with surf travel behavior, they do predict destination preferences especially related to the overall surfing appeal of the destination, the variety of waves, and the quality of the natural environment. Management and marketing implications for surf tourism operators and destinations are discussed. Besides filing a gap in the literature, this study augments the marketing intelligence for owners and managers of surf-related business as well agencies and organizations promoting surf tourism.

Suggested Citation

  • Barbieri, Carla & Sotomayor, Sandra, 2013. "Surf travel behavior and destination preferences: An application of the Serious Leisure Inventory and Measure," Tourism Management, Elsevier, vol. 35(C), pages 111-121.
    • Handle: RePEc:eee:touman:v:35:y:2013:i:c:p:111-121
    DOI: 10.1016/j.tourman.2012.06.005
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    Citations

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    Cited by:

    1. Jin, Xin (Cathy) & Sparks, Beverley, 2017. "Barriers to offering special interest tour products to the Chinese outbound group market," Tourism Management, Elsevier, vol. 59(C), pages 205-215.
    2. Davis, Andrew, 2017. "It wasn't me, it was my festival me: The effect of event stimuli on attendee identity formation," Tourism Management, Elsevier, vol. 61(C), pages 484-500.
    3. Roberto Martín-González & Kamilla Swart & Ana-María Luque-Gil, 2021. "Tourism Competitiveness and Sustainability Indicators in the Context of Surf Tourism: The Case of Cape Town," Sustainability, MDPI, vol. 13(13), pages 1-22, June.
    4. Ponting, Jess & O’Brien, Danny, 2015. "Regulating “Nirvana”: Sustainable surf tourism in a climate of increasing regulation," Sport Management Review, Elsevier, vol. 18(1), pages 99-110.
    5. Bryce, Derek & Curran, Ross & O'Gorman, Kevin & Taheri, Babak, 2015. "Visitors' engagement and authenticity: Japanese heritage consumption," Tourism Management, Elsevier, vol. 46(C), pages 571-581.
    6. Barbieri, Carla & Henderson, Karla A. & Santos, Carla A., 2014. "Exploring memorable surfing trips," Annals of Tourism Research, Elsevier, vol. 48(C), pages 277-280.
    7. Fairley, Sheranne & O’Brien, Danny, 2018. "Accumulating subcultural capital through sport event participation: The AFL International Cup," Sport Management Review, Elsevier, vol. 21(3), pages 321-332.
    8. Rim Abdmouleh & Maha Kalai, 2021. "Can a Cultural Variant Dedicated to Arab-Muslim Tourists Save the Tunisian Tourism Sector?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1652-1667, December.
    9. Taheri, Babak & Jafari, Aliakbar & O'Gorman, Kevin, 2014. "Keeping your audience: Presenting a visitor engagement scale," Tourism Management, Elsevier, vol. 42(C), pages 321-329.
    10. Nicoletta Fadda, 2019. "Tourism from Water Boardsports: Evidence from the Emerging Destination of Sardinia," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1720-1737, December.

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