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A model for electronic commerce success

Author

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  • Quaddus, Mohammed
  • Achjari, Didi

Abstract

This paper attempts to develop a framework for electronic commerce (e-commerce) success. Key factors impacting e-commerce are identified from a detailed literature review. These factors are then differentiated according to their contribution to the success of e-commerce and according to the locus of impact. The final model is then cast in a structural equation modeling framework comprising four exogenous variables (internal driver, internal impediment, external driver and external impediment) and one endogenous variable (e-commerce success) with 24 observed variables. Data are collected via a questionnaire-based survey from large Australian companies. The study results suggest that increased benefits (both internal and external) from the use of e-commerce significantly predict the perceived and/or expected success of e-commerce. However, lowering of impediments (internal and external) does not significantly affect the success of e-commerce.

Suggested Citation

  • Quaddus, Mohammed & Achjari, Didi, 0. "A model for electronic commerce success," Telecommunications Policy, Elsevier, vol. 29(2-3), pages 127-152, March.
    • Handle: RePEc:eee:telpol:v:29:y::i:2-3:p:127-152
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    Cited by:

    1. C Serrano-Cinca & Y Fuertes-Callén & C Mar-Molinero, 2010. "A structural model for sales in the e-retailing industry," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(9), pages 1377-1388, September.
    2. Bernd W. Wirtz & Linda Mory & Robert Piehler & Peter Daiser, 2017. "E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 149-178, June.

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