IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v220y2025ics0040162525003543.html
   My bibliography  Save this article

Mitigating liabilities of foreignness in migrant entrepreneurship: The role of AI in building virtual embeddedness

Author

Listed:
  • Stoyanov, Stoyan
  • Stoyanova, Veselina

Abstract

This study explores how Generative Pretrained Transformer (GPT) Artificial Intelligence (AI) aids migrant entrepreneurs (MEs) in overcoming the social interactions' impact liabilities of foreignness has on their embeddedness and collaboration prospects within host business environments. Drawing upon a qualitative interpretivist approach, semi-structured interviews were conducted with 20 Bulgarian MEs in the UK actively using this technology. Thematic analysis of the collected data revealed that GPT AI serves as a critical tool for establishing virtual embeddedness, consequently reducing liabilities of foreignness in the host country.

Suggested Citation

  • Stoyanov, Stoyan & Stoyanova, Veselina, 2025. "Mitigating liabilities of foreignness in migrant entrepreneurship: The role of AI in building virtual embeddedness," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
    • Handle: RePEc:eee:tefoso:v:220:y:2025:i:c:s0040162525003543
    DOI: 10.1016/j.techfore.2025.124323
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162525003543
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2025.124323?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:220:y:2025:i:c:s0040162525003543. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.