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Bridging AI minds and corporate sustainability - Exploring the role of business model innovation and organizational sensemaking

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  • Ghosh, Vinit
  • Chotia, Varun
  • Alghafes, Rsha
  • Basahel, Sarah
  • Nazrul, Asif

Abstract

The research explores the impact of artificial intelligence understanding on corporate sustainability, as mediated by business model innovation and organizational sensemaking. Data from 260 employees working in manufacturing sector was analyzed. The proposed hypotheses were evaluated using SmartPLS4. The empirical findings supported the hypothesized relationships linking artificial intelligence understanding, business model innovation, organizational sensemaking, and corporate sustainability. The results affirm a positive connection between artificial intelligence understanding and corporate sustainability, mediated by business model innovation and organizational sensemaking. These statistically significant inter-linkages were further validated through qualitative content analysis of structured written responses from twelve experts, revealing the “why” and “how” aspects of these relationships. Artificial intelligence uncovers valuable insights by analyzing economic, social, and environmental factors, helping businesses identify sustainable profit opportunities. The study advocates for organizations to integrate human sensemaking elements when aligning corporate strategies with artificial intelligence. This paradigm calls for a comprehensive approach, wherein technology-driven methodologies and human-centred cognitive strategies collaboratively shape corporate sustainability policies.

Suggested Citation

  • Ghosh, Vinit & Chotia, Varun & Alghafes, Rsha & Basahel, Sarah & Nazrul, Asif, 2025. "Bridging AI minds and corporate sustainability - Exploring the role of business model innovation and organizational sensemaking," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
    • Handle: RePEc:eee:tefoso:v:218:y:2025:i:c:s0040162525002604
    DOI: 10.1016/j.techfore.2025.124229
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