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The internationalization paradox in parodi: A research tale

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  • Botti, Hope

Abstract

This study asks what one can learn about an Italian multinational by understanding what the company means by "having to internationalize its management in order to face a globalized economy". The apparent paradox of having to "internationalize" a multinational company invites an interpretative, ethnographic research strategy which, in turn, implies a reflexive research report. The company is approached as a cultural system and the researcher is implicated in a series of conversational events which require double translation: to and from the company's discourse; to and from the discourse of "Organizational Theory". Two themes emerge from the conversations: that of a Latin Model of Transnational Corporation and that of Global Integration vs Local Autonomy. This global/local antithesis is re-read in terms of "normal"/"local" knowledge and a braided configuration emerges in which the Latin Model strives to emerge from normal, Anglo-Saxon organizational discourse and is constrained from within by the americanized discourse of increasingly crucial professional sub-cultures.

Suggested Citation

  • Botti, Hope, 1992. "The internationalization paradox in parodi: A research tale," Scandinavian Journal of Management, Elsevier, vol. 8(2), pages 85-111, June.
    • Handle: RePEc:eee:scaman:v:8:y:1992:i:2:p:85-111
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