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Literary analysis as a metaphor in processual research: A story of technological change

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  • Woiceshyn, Jaana

Abstract

This paper suggests that elements of literary analysis such as a plot, characterization, theme and style can be used metaphorically to guide data analysis and write-up in processual research that entails telling a story of a particular sequence of events or actions. How literary analysis as a metaphor can be used not only to guide research but assess the completeness of a research report, is illustrated with a field study of technology adoption in a Finnish pre-press firm.

Suggested Citation

  • Woiceshyn, Jaana, 1997. "Literary analysis as a metaphor in processual research: A story of technological change," Scandinavian Journal of Management, Elsevier, vol. 13(4), pages 457-471, December.
    • Handle: RePEc:eee:scaman:v:13:y:1997:i:4:p:457-471
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