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Gender stereotypes as cultural products of the organization

Author

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  • Aaltio-Marjosola, Iiris

Abstract

This study seeks to understand how organizational cultures produce gender stereotypes. It is suggested here that interpretations of what it means to be "successful" in a corporate culture, and the stories reflecting these ideals in organizational talk, can be a crucial means to an understanding of the phenomenon. Ethnographic interview material is used to illustrate the way in which contrasting ideals for male and female behaviour evolve and remain in organizational memory in an enterprise with highly gender-segregated work structures. These stereotypes will restrict individual choices within the organizational boundaries. It is further suggested that a tendency to glorify strong organizational cultures imbued with heroic ideals may favour male ways of acting in organizations.

Suggested Citation

  • Aaltio-Marjosola, Iiris, 1994. "Gender stereotypes as cultural products of the organization," Scandinavian Journal of Management, Elsevier, vol. 10(2), pages 147-162, June.
    • Handle: RePEc:eee:scaman:v:10:y:1994:i:2:p:147-162
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    Citations

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    Cited by:

    1. Kristina Johansson, 2016. "‘In a Male Workplace, Things Would Never Be Like This’: Using Gendered Notions to Neutralize Conflicts in a Swedish Supermarket," Gender, Work and Organization, Wiley Blackwell, vol. 23(5), pages 505-517, September.
    2. Peterson, Helen, 2016. "Merging management ideals in Swedish IT offshoring," Scandinavian Journal of Management, Elsevier, vol. 32(2), pages 97-105.
    3. Sieben, Barbara & Braun, Timo & Ferreira, Aristides I., 2016. "Reproduction of ‘Typical’ gender roles in temporary organizations—No surprise for whom? The case of cooperative behaviors and their acknowledgement," Scandinavian Journal of Management, Elsevier, vol. 32(1), pages 52-62.

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