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Irrational cognition in the stock market

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  • Xie, Jun
  • Shi, Shuoyue
  • Gao, Bin

Abstract

This study establishes irrational cognition (IC)—a novel composite index capturing representativeness, anchoring, availability, and framing biases by employing a bottom-up approach—as a robust predictor of cross-sectional stock returns in China. The findings demonstrate that higher IC stocks exhibit statistically significantly lower future returns, with this predictive power persisting over intermediate horizons and surviving rigorous controls for established firm characteristics and asset pricing factors. Decomposition analyses reveal that IC's predictive power stems primarily from historical persistence information (entrenched mispricing from cognitive bias recurrence) and unique information (cognitive distortion immediately triggered in noisy information environments). The IC index advances behavioral finance by providing an extensible, theory-grounded tool to quantify aggregate cognitive distortions as systematic drivers of exploitable anomalies orthogonal to classical risk factors.

Suggested Citation

  • Xie, Jun & Shi, Shuoyue & Gao, Bin, 2026. "Irrational cognition in the stock market," Pacific-Basin Finance Journal, Elsevier, vol. 96(C).
  • Handle: RePEc:eee:pacfin:v:96:y:2026:i:c:s0927538x25003373
    DOI: 10.1016/j.pacfin.2025.103000
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