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Strap it up! Decoding shared electric bike users’ helmet use behavior through a social ecological lens: A configurational approach

Author

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  • Tang, Zhenya Robin
  • Dong, Xueyan
  • Tian, Yuxin
  • Hao, Jianliang
  • Zhou, Yang

Abstract

The rapid growth of shared electric bike (e-bike) programs has revolutionized urban mobility, offering an eco-friendly and efficient solution for short-distance travel. However, low adoption of helmet by shared e-bike users remains a critical safety concern, leading to heightened risks of injuries in traffic environments. This study applies the social ecological model and employs a configurational approach to investigate factors influencing shared e-bike users’ helmet use intentions and behavior. Drawing on survey data, we examine how individual factors (e.g., personal habits, attitudes), interpersonal factors (e.g., descriptive norms), situational factors (e.g., perceived cleanliness and effort required for helmet use), and public policy factors (e.g., perceived risk of being caught, punishment severity) interact to shape helmet use intentions and behavior. This study contributes to transportation safety literature by offering actionable recommendations for policymakers and program designers to enhance helmet adoption and promote safer e-bike usage.

Suggested Citation

  • Tang, Zhenya Robin & Dong, Xueyan & Tian, Yuxin & Hao, Jianliang & Zhou, Yang, 2026. "Strap it up! Decoding shared electric bike users’ helmet use behavior through a social ecological lens: A configurational approach," Journal of Retailing and Consumer Services, Elsevier, vol. 91(C).
    • Handle: RePEc:eee:joreco:v:91:y:2026:i:c:s0969698926000251
    DOI: 10.1016/j.jretconser.2026.104746
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