The price-quality relationship: A heuristic model
An on-the-shop-floor experiment is carried out to determine the price-quality relationship for a number of toiletries. Three different and distinct demand curves are obtained. A heuristic model to describe these curves is constructed. The implications of this model for the profit-orientated businessman are then analysed.
Volume (Year): 4 (1976)
Issue (Month): 4 ()
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