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Not me, not yet, not anymore: Founder identity and entrepreneurial disidentification

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  • Cogan, Aviel
  • Mathias, Blake

Abstract

Research recognizes that founders may struggle to identify as an entrepreneur. Yet, little is known about the process through which they may identify as not an entrepreneur. We bridge this gap by drawing on a longitudinal, qualitative study to develop the concept of entrepreneurial disidentification and clarify how and why it unfolds and evolves over time. Our findings reveal how entrepreneurial experience can disconfirm an identity as an entrepreneur through both social identity and role identity mechanisms. In doing so, we expand the explanatory reach of founder identity theory and extend its theorization of multiple identities and founder agency. We also advance understanding of identity tensions in the context of social entrepreneurship by problematizing the relationship between empathy and intersectionality.

Suggested Citation

  • Cogan, Aviel & Mathias, Blake, 2026. "Not me, not yet, not anymore: Founder identity and entrepreneurial disidentification," Journal of Business Venturing, Elsevier, vol. 41(4).
  • Handle: RePEc:eee:jbvent:v:41:y:2026:i:4:s0883902626000145
    DOI: 10.1016/j.jbusvent.2026.106584
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