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Emancipatory entrepreneurship in postcolonial economies: The clash of institutional systems in the Kejetia marketplace

Author

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  • Newman, Arielle
  • Lewis, Alexander
  • Coles, Ryan

Abstract

This study explores emancipatory entrepreneurship in postcolonial economies where Western bureaucratic and Indigenous traditional systems simultaneously influence entrepreneurial activities. In Kumasi Ghana, the reconstruction of the Kejetia Marketplace was funded by foreign investment and required formal business registration, effectively excluding informal entrepreneurs. Using process tracing, we analyze how informal entrepreneurs leveraged various forms of Indigenous capital and engaged interstitial actors to convert it into actionable capital within the Western system. This process enabled them to overcome their initial exclusion as they built a series of emancipatory structures, culminating in the elimination of the constraint of formalization in the New Kejetia and opening new opportunities for inclusion. Our findings reveal the significance of Indigenous systems in navigating bureaucratic constraints, contributing to the emancipatory entrepreneurship literature by showing how postcolonial contexts both motivate and shape the emancipatory efforts of marginalized entrepreneurs.

Suggested Citation

  • Newman, Arielle & Lewis, Alexander & Coles, Ryan, 2025. "Emancipatory entrepreneurship in postcolonial economies: The clash of institutional systems in the Kejetia marketplace," Journal of Business Venturing, Elsevier, vol. 40(4).
  • Handle: RePEc:eee:jbvent:v:40:y:2025:i:4:s0883902625000369
    DOI: 10.1016/j.jbusvent.2025.106508
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