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A snapshot of different issues on marketing in emerging economies: Editorial to the special section

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  • Wagner, Udo
  • Szymura-Tyc, Maja

Abstract

The special section contains articles based on selected papers presented during the 5th and 6th EMAC Regional Conference. The topic of both conferences focused on emerging markets in Central and Eastern Europe. Universities in Katowice, Poland, and Vienna, Austria, hosted the conferences in 2014 and 2015. Following the double-blind review process, the best 13 articles (selected from conference submissions) qualified for publication in this special section. The contributions cover a broad range of different topics, yet empirical data analyzed originate mostly from Central European countries. To provide a framework, the guest editors divided the papers into the following groups: international marketing, emerging markets, innovation, pricing, sales management, and corporate social responsibility.

Suggested Citation

  • Wagner, Udo & Szymura-Tyc, Maja, 2016. "A snapshot of different issues on marketing in emerging economies: Editorial to the special section," Journal of Business Research, Elsevier, vol. 69(9), pages 3617-3620.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3617-3620
    DOI: 10.1016/j.jbusres.2016.03.021
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    Cited by:

    1. Gerybadze, Alexander & Wiesenauer, Simone, 2018. "The international sales accelerator: A project management tool for improving sales performance in foreign target markets," Hohenheim Discussion Papers in Business, Economics and Social Sciences 10-2018, University of Hohenheim, Faculty of Business, Economics and Social Sciences.

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