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Scientific muddling: Decision making through a Lindblomian lens

Author

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  • Johnston, Wesley
  • Low, Brian
  • Wilson, Timothy L.

Abstract

This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of Journal of Business Research, Arch Woodside.

Suggested Citation

  • Johnston, Wesley & Low, Brian & Wilson, Timothy L., 2012. "Scientific muddling: Decision making through a Lindblomian lens," Journal of Business Research, Elsevier, vol. 65(6), pages 717-719.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:6:p:717-719
    DOI: 10.1016/j.jbusres.2010.12.007
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