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Value network for cross-national marketing management: A framework for analysis and application

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  • Segal, Madhav N.
  • Segal, Uma A.
  • Palmer Niemczycki, Mary Ann

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  • Segal, Madhav N. & Segal, Uma A. & Palmer Niemczycki, Mary Ann, 1993. "Value network for cross-national marketing management: A framework for analysis and application," Journal of Business Research, Elsevier, vol. 27(1), pages 65-83, May.
    • Handle: RePEc:eee:jbrese:v:27:y:1993:i:1:p:65-83
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    Cited by:

    1. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
    2. Hajer Kefi & Sitesh Indra & Talel Abdessalem, 2016. "Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector," Post-Print hal-01456580, HAL.

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