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A business analysis of XL Airways: What lessons can be learned from the failure?

Author

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  • Parton, John
  • Ryley, Tim

Abstract

This paper investigates the non-financial features of an insolvent UK charter airline operator, XL Airways. The airline case study is analysed using a strengths, weaknesses, opportunities and threats (SWOT) framework covering two contrasting time periods of business performance; a prosperous period in the company's history and a period just prior to insolvency. The assessment is based on semi-structured interviews with former management personnel at XL Airways. Some fundamental internal differences at the airline between the two time periods are demonstrated, including organisational inefficiencies and a lack of business focus, suggesting their external threats, although important, may have not been solely to blame for the failure.

Suggested Citation

  • Parton, John & Ryley, Tim, 2012. "A business analysis of XL Airways: What lessons can be learned from the failure?," Journal of Air Transport Management, Elsevier, vol. 19(C), pages 42-48.
  • Handle: RePEc:eee:jaitra:v:19:y:2012:i:c:p:42-48
    DOI: 10.1016/j.jairtraman.2011.12.008
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    Cited by:

    1. Seungju Nam & Sejong Choi & Georgia Edell & Amartya De & Woon-Kyung Song, 2023. "Comparative Analysis of the Aviation Maintenance, Repair, and Overhaul (MRO) Industry in Northeast Asian Countries: A Suggestion for the Development of Korea’s MRO Industry," Sustainability, MDPI, vol. 15(2), pages 1-15, January.
    2. Koo, T. & Halpern, N. & Papatheodorou, A. & Graham, A. & Arvanitis, P., 2016. "Air transport liberalisation and airport dependency: developing a composite index," Journal of Transport Geography, Elsevier, vol. 50(C), pages 83-93.

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