Cloud-based big data analytics for customer insight-driven design innovation in SMEs
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DOI: 10.1016/j.ijinfomgt.2019.11.002
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Cited by:
- Shivam Gupta & Théo Justy & Shampy Kamboj & Ajay Kumar & Eivind Kristoffersen, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Post-Print hal-03609916, HAL.
- Perdana, Arif & Lee, Hwee Hoon & Koh, SzeKee & Arisandi, Desi, 2022. "Data analytics in small and mid-size enterprises: Enablers and inhibitors for business value and firm performance," International Journal of Accounting Information Systems, Elsevier, vol. 44(C).
- Maya Vachkova & Arsalan Ghouri & Haidy Ashour & Normalisa Binti Md Isa & Gregory Barnes, 2023. "Big data and predictive analytics and Malaysian micro-, small and medium businesses," SN Business & Economics, Springer, vol. 3(8), pages 1-28, August.
- Jianmin Song & Senmao Xia & Demetris Vrontis & Arun Sukumar & Bing Liao & Qi Li & Kun Tian & Nengzhi Yao, 2022. "The Source of SMEs’ Competitive Performance in COVID-19: Matching Big Data Analytics Capability to Business Models," Information Systems Frontiers, Springer, vol. 24(4), pages 1167-1187, August.
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Keywords
Big data analytics; Online reviews; Customer insight; SME; Design innovation;All these keywords.
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