IDEAS home Printed from https://ideas.repec.org/a/eee/indorg/v105y2026ics0167718726000214.html

Exclusive seller-Platform contracts in two-Sided markets: An empirical study of the real estate market

Author

Listed:
  • Liu, Yue
  • Luo, Rong
  • Yu, Haojun

Abstract

Platform firms in two-sided markets often adopt exclusive seller-platform contracts to attract buyers and increase market power. In this paper, we examine the impacts of exclusive contracts on the indirect network effects between buyers and sellers, sellers’ prices, and transaction outcomes using listing-level data from a large real estate brokerage in China. We find that (1) exclusive contracts strengthen the indirect network effects but did not affect the listing or transaction prices; (2) exclusive listings have higher 90-day transaction probabilities and transaction speed than non-exclusive listings due to agents arranging more buyer visits to exclusive listings. Our results can shed light on the impacts of exclusive seller-platform contracts in other industries and countries.

Suggested Citation

  • Liu, Yue & Luo, Rong & Yu, Haojun, 2026. "Exclusive seller-Platform contracts in two-Sided markets: An empirical study of the real estate market," International Journal of Industrial Organization, Elsevier, vol. 105(C).
    • Handle: RePEc:eee:indorg:v:105:y:2026:i:c:s0167718726000214
    DOI: 10.1016/j.ijindorg.2026.103268
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167718726000214
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijindorg.2026.103268?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:indorg:v:105:y:2026:i:c:s0167718726000214. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/505551 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.