IDEAS home Printed from https://ideas.repec.org/a/eee/ijrema/v43y2026i2p600-618.html

Digital platforms 2.0: Emerging topics, opportunities, and challenges

Author

Listed:
  • Banerjee, Shrabastee
  • Chakraborty, Ishita
  • Choi, Hana
  • Datta, Hannes
  • Daviet, Remi
  • Farronato, Chiara
  • Kim, Minkyung
  • Lambrecht, Anja
  • Manchanda, Puneet
  • Öry, Aniko
  • Sen, Ananya
  • Van Alstyne, Marshall
  • Vana, Prasad
  • Wilbur, Kenneth C.
  • Zhang, Xu
  • Zhou, Bobby

Abstract

Digital platforms increasingly influence most online markets and ecosystems, creating substantial value for their customers, owners, and other partners. Yet, the challenges associated with platform operations, governance, and regulation continue to evolve. This paper aims to help researchers understand the extensive platform literature to facilitate effective academic contributions. First, we lay out emerging research topics and open questions related to platforms, both from an internal (platform design) and external (platform regulation) perspective. Then, we compare techniques for acquiring and using platform data, both with and without the collaboration of the platforms themselves, to facilitate empirical platform research. Our insights highlight the importance of multidisciplinary and multi-method approaches in studying digital platform policies, value chains and regulation.

Suggested Citation

  • Banerjee, Shrabastee & Chakraborty, Ishita & Choi, Hana & Datta, Hannes & Daviet, Remi & Farronato, Chiara & Kim, Minkyung & Lambrecht, Anja & Manchanda, Puneet & Öry, Aniko & Sen, Ananya & Van Alstyn, 2026. "Digital platforms 2.0: Emerging topics, opportunities, and challenges," International Journal of Research in Marketing, Elsevier, vol. 43(2), pages 600-618.
    • Handle: RePEc:eee:ijrema:v:43:y:2026:i:2:p:600-618
    DOI: 10.1016/j.ijresmar.2026.03.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167811626000224
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijresmar.2026.03.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:43:y:2026:i:2:p:600-618. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.