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Functional coordination within the global firm

Author

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  • St. John, Caron H.
  • Young, Scott T.

Abstract

In this article the authors present a framework that describes coordination difficulties for each of five international strategy alternatives. For each international strategy, the authors discuss the conditions that can create conflicts in managing marketing, operations, and product development. They then suggest functional coordinating mechanisms that are best suited to the particular demands of each strategy.

Suggested Citation

  • St. John, Caron H. & Young, Scott T., 1995. "Functional coordination within the global firm," International Business Review, Elsevier, vol. 4(3), pages 341-354, September.
    • Handle: RePEc:eee:iburev:v:4:y:1995:i:3:p:341-354
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    Citations

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    Cited by:

    1. Zorzini, Marta & Stevenson, Mark & Hendry, Linda C., 2014. "Coordinating offshored operations in emerging economies: A contingency-based study," International Journal of Production Economics, Elsevier, vol. 153(C), pages 323-339.
    2. Schmid, Stefan & Grosche, Philipp & Mayrhofer, Ulrike, 2016. "Configuration and coordination of international marketing activities," International Business Review, Elsevier, vol. 25(2), pages 535-547.
    3. Vachani, Sushil, 1999. "Global diversification's effect on multinational subsidiaries' autonomy," International Business Review, Elsevier, vol. 8(5-6), pages 535-560, October.
    4. Zorzini, Marta & Stevenson, Mark & Hendry, Linda C., 2012. "Customer Enquiry Management in global supply chains: A comparative multi-case study analysis," European Management Journal, Elsevier, vol. 30(2), pages 121-140.

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