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Will management become 'European'? : Strategic choice for organizations


  • Thurley, Keith
  • Wirdenius, Hans


There are grounds for believing that international companies operating in European countries could, and should, make a strategic choice whether or not to develop a 'European' approach and style in management. Several pressures are currently encouraging enterprises to adopt such an approach: first, political influence from institutions of the EC, like the European Commission; second, the urgency for transnational enterprises to set up European planning and co-ordination centres as they extend their operations cross-frontier; third, the increasing demand by their own senior managers and specialists for international careers within the European context. The authors then consider in which type of business situation 'European Management' is appropriate.

Suggested Citation

  • Thurley, Keith & Wirdenius, Hans, 1991. "Will management become 'European'? : Strategic choice for organizations," European Management Journal, Elsevier, vol. 9(2), pages 127-134, June.
  • Handle: RePEc:eee:eurman:v:9:y:1991:i:2:p:127-134

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    Cited by:

    1. Hazril Izwar IBRAHIM & Khairul Anuar Mohammad SHAH, 2013. "Effects of Organizational Characteristics Factors on the Implementation of Strategic Human Resource Practices: Evidence from Malaysian Manufacturing Firms," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(1), pages 5-24, June.

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