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French banks and European strategy

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  • Marois, Bernard

Abstract

This article by Bernard Marois analyses the European strategies of French banks with the background of the Single European Market. In the early 1990s, the banks adopted a variety of strategies to 'Europeanise', but generally the model of a Europe-wide universal bank failed. In the same period, their experiences with acquisitions as an expansion technique were mostly unrewarding. More recently, cross-border co-operative alliances have proved easier and more successful, although here too there are pitfalls. The current picture is still a variety of European strategies by the French banks, with perhaps more emphasis on flexibility. The introduction of the Single Currency in 1999 is likely to encourage even more turmoil and need for response in banking strategy.

Suggested Citation

  • Marois, Bernard, 1997. "French banks and European strategy," European Management Journal, Elsevier, vol. 15(2), pages 183-189, April.
    • Handle: RePEc:eee:eurman:v:15:y:1997:i:2:p:183-189
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    Cited by:

    1. Kleimeier, S. & Sander, H., 2001. "Towards a single retail banking market? : new evidence from euroland," Research Memorandum 062, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    2. Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2003. "Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership," Other publications TiSEM 4fa5ac68-96cf-47ca-bc95-b, Tilburg University, School of Economics and Management.
    3. Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2004. "Country and consumer segmentation : Multi-level latent class analysis of financial product ownership," Other publications TiSEM fb506162-d125-4091-9083-9, Tilburg University, School of Economics and Management.
    4. Jessy Troudart & Eric Lamarque, 2017. "The cross-border strategies of European banks: Effects on performance 2004-12," Post-Print hal-02536210, HAL.
    5. Sander, Harald & Kleimeier, Stefanie, 2003. "Contagion and causality: an empirical investigation of four Asian crisis episodes," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 13(2), pages 171-186, April.
    6. Kleimeier, S. & Sander, H., 2002. "European financial market integration: evidence on the emergence of a single Eurozone retail banking market," Research Memorandum 060, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    7. Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2003. "Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership," Discussion Paper 2003-75, Tilburg University, Center for Economic Research.

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