Male champion groups for gender equality: Big potential, major challenges

Women continue to be underrepresented in senior leadership roles around the world, yet few organizations are making gender equality a strategic priority. With mounting pressure from regulatory bodies for organizations to advance gender equality, male champion groups are emerging as an innovative change strategy. However, even the most enthusiastic leader can be criticized for well-intentioned gender equality efforts. As these groups multiply in Australia and elsewhere, it is important to investigate the factors that constrain their effectiveness and consider how their potential can be delivered. We used archival data to document the progress and activity of five male champion groups and conducted 41 interviews to highlight the challenges they faced. Members of an inaugural group experimented with gender equality initiatives in their organizations and publicly advocated for gender equality. In groups that followed, most members engaged in low-impact scoping activities and avoided public advocacy. As such, we highlight two unique challenges experienced by male champion groups: (1) assembling a critical mass of highly committed members and (2) managing high-status members. As groups multiply, these challenges become more visible. To combat this, we provide three recommendations for harnessing the potential of male champion groups: (1) thoroughly vet members, (2) provide realistic previews, and (3) establish group charters.