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Tourism, big data, and a crisis of analysis

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  • Weaver, Adam

Abstract

Efforts to aggregate data comprehensively have prompted a crisis of analysis. Such a crisis presents itself when big data use within the tourism industry increasingly treats individuals and their subjective practices as mere objects. Heightened recognition of tourism as a series of distinctive and creative human actions is counterbalanced by an exuberance for impersonal mass quantification. A crisis of analysis is identified through a qualitative study of tourism-focused trade journal articles that address big data. This type of crisis reflects the rise of a positivistic, business-driven way of knowing that creates tensions within the tourism industry. The position and power of individuals – tourists and practitioners – is steadily undermined and capital accumulation becomes threatened due to big data use.

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  • Weaver, Adam, 2021. "Tourism, big data, and a crisis of analysis," Annals of Tourism Research, Elsevier, vol. 88(C).
    • Handle: RePEc:eee:anture:v:88:y:2021:i:c:s0160738321000207
    DOI: 10.1016/j.annals.2021.103158
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    2. Yu, Ling & Zhao, Pengjun & Tang, Junqing & Pang, Liang, 2023. "Changes in tourist mobility after COVID-19 outbreaks," Annals of Tourism Research, Elsevier, vol. 98(C).
    3. Canh Phuc Nguyen & Binh Quang Nguyen, 2023. "Does the shadow economy matter for tourism consumption? New global evidence," Empirical Economics, Springer, vol. 65(2), pages 729-773, August.

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