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The reflexive tourist

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  • Mkono, Muchazondida

Abstract

This paper examines the role of social media as a conduit for tourist reflexivity. The rationale arises from the realisation that existing research has so far failed to recognise fully, in a sociocultural sense, the tourist as a reflexive agent. Taking a novel ‘humanist’ netnographic orientation, layered with a semi-autonetnographic voice, the paper mobilises the example of slum tourism, to examine tourist reflexivity as it is evident in social media space. The reflexive (slum) tourist emerges as exhibiting three capabilities: interrogating personal misconceptions and allowing self-transformation; embracing ambivalence, complexity and uncertainty; and, critiquing own and others’ tourism behaviours. Interestingly, in this sense, tourists opt to self-review in product review sites.

Suggested Citation

  • Mkono, Muchazondida, 2016. "The reflexive tourist," Annals of Tourism Research, Elsevier, vol. 57(C), pages 206-219.
    • Handle: RePEc:eee:anture:v:57:y:2016:i:c:p:206-219
    DOI: 10.1016/j.annals.2016.01.004
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    References listed on IDEAS

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    1. Wilson, Erica & Hollinshead, Keith, 2015. "Qualitative tourism research: Opportunities in the emergent soft sciences," Annals of Tourism Research, Elsevier, vol. 54(C), pages 30-47.
    2. Pocock, Naomi, 2015. "Emotional entanglements in tourism research," Annals of Tourism Research, Elsevier, vol. 53(C), pages 31-45.
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    Cited by:

    1. Michael Xanthakis & Androniki Simatou & Nikos Antonopoulos & Andreas Kanavos & Naoum Mylonas, 2024. "Alternative Forms of Tourism: A Comparative Study of Website Effectiveness in Promoting UNESCO Global Geoparks and International Dark Sky Parks," Sustainability, MDPI, vol. 16(2), pages 1-20, January.
    2. Joonhyeong Joseph Kim & Insin Kim, 2018. "Moral Imagination, Parasocial Brand Love, and Customer Citizenship Behavior: Travelers’ Relationship with Sponsoring Airline Brands in the United States," Sustainability, MDPI, vol. 10(12), pages 1-18, November.
    3. Pung, Jessica Mei & Gnoth, Juergen & Del Chiappa, Giacomo, 2020. "Tourist transformation: Towards a conceptual model," Annals of Tourism Research, Elsevier, vol. 81(C).
    4. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai & Florin Pop, 2022. "Calibrating Evolution of Transformative Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-40, September.

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