IDEAS home Printed from
   My bibliography  Save this article

Internal Communication Campaigns And Employees' Motivation


  • Elena Rodica OPRAN

    (CCSCMOP, University of Craiova, Romania)


Internal communication is a complex vital process for the organizational success in a dynamic global market. At the beginning of the paper we will take into account the defining of the concept of internal communication, summarizing its importance, because internal communication solves problems as important as the need to increase the awareness about a product, such as the motivation of the employees and the creation of a work environment in which they really want to be in. Afterwards we will focus on the internal communication campaign and the presentation of the stages that must be followed in order to accomplish an internal communication campaign. For establishing the stages, we will follow a plan which represents a summary of the different presentations models present in specialized literature, adjusted though for internal audiences. Further we will discuss about the importance of such a campaign at the employee level and we will exemplify a few internal communication campaigns awarded within different PR international competitions from the recent years.

Suggested Citation

  • Elena Rodica OPRAN, 2018. "Internal Communication Campaigns And Employees' Motivation," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 5(1), pages 162-168, August.
  • Handle: RePEc:edt:jsserr:v:5:y:2018:i:1:p:162-168

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    employees; campaign; communication; internal; motivation;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:jsserr:v:5:y:2018:i:1:p:162-168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.