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The Female Stereotype In The Media

Author

Listed:
  • Alexandra IORGULESCU

    (University of Craiova, Romania)

  • Mihaela MARCU

    (University of Craiova, Romania)

Abstract

We all recognize female stereotypes promoted in the media: la femme fatale, the sexy bomb, the supermom or the career woman. Regardless of where they stand, television, magazines, commercials abound with idealized images of women that represent physical perfection. In this complex network of influences and interferences, the media, whether they are a mirror of society (giving the public what they expect, want or demand), or a symbolic construction thereof, play a fundamental role in our preferences for a particular normative model of gender, influencing our opinions, decisions, criteria for evaluation and reporting to certain social situations or categories.

Suggested Citation

  • Alexandra IORGULESCU & Mihaela MARCU, 2017. "The Female Stereotype In The Media," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 54-60, August.
    • Handle: RePEc:edt:jsserr:v:4:y:2017:i:1:p:54-60
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    More about this item

    Keywords

    femininity; stereotype; media;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines

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