IDEAS home Printed from https://ideas.repec.org/a/edt/jsserr/v12y2025i1p322-329.html
   My bibliography  Save this article

Issues in Political Campaigns during Nigeria's 2023 Presidential Election

Author

Listed:
  • Kelvin INOBEMHE

    (Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria)

  • Wisdom Iheanyichukwu OKEZIE

    (Department of Mass Communication, University of Cross River State, Calabar, Nigeria)

  • Nick-Tansi Saint UDEH

    (Department of Mass Communication, Nasarawa State University, Keffi, Nigeria)

  • Suleiman GARBA

    (Department of Mass Communication, Nasarawa State University, Keffi, Nigeria)

  • Oluwatobi Enitan MODEYIN

    (Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria)

  • Momoh USMAN

    (Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria)

Abstract

This conceptual study is a focus on the issues that were given prominence during the campaigns run-up to the 2023 presidential election conducted in Nigeria. This study was mainly conducted to examine critical issues that shaped political campaigns during the period under review. The researchers relied on existing knowledge and studies coupled with personal observation to discuss the issues. The study particularly showed that campaign issues during the issues were mainly about the ethnicity and religious orientations of candidates that vied for the presidential tickets under various political parties. Furthermore, policy issues, power rotation arrangements (written and unwritten) and security matters were also given attention in the campaigns. These issues generated fierce debates among the candidates with noticeable parallels in their stance on each of the items of discourse. Nevertheless, some of the positions depict serious approach to the matters. Some others were just based on insinuations and it was across various political parties that participated in the elections. Consequently, the researchers relied on the findings and concluded that issues on the socio-economic and political growth and development of Nigeria featured prominently during the electioneering campaigns in the run up to the country's 2023 presidential election and recommended that issues are treated with seriousness and mundane others left out of the campaigns

Suggested Citation

  • Kelvin INOBEMHE & Wisdom Iheanyichukwu OKEZIE & Nick-Tansi Saint UDEH & Suleiman GARBA & Oluwatobi Enitan MODEYIN & Momoh USMAN, 2025. "Issues in Political Campaigns during Nigeria's 2023 Presidential Election," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 12(1), pages 322-329, July.
    • Handle: RePEc:edt:jsserr:v:12:y:2025:i:1:p:322-329
    DOI: 10.5281/zenodo.15804568
    as

    Download full text from publisher

    File URL: https://sserr.ro/wp-content/uploads/2025/07/sserr-12-1-322-329.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.15804568?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Campaigns; Election; Policy; Politics; Reforms; Voters;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:jsserr:v:12:y:2025:i:1:p:322-329. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: http://cis01.central.ucv.ro/litere/cadr_juridic/departament_comunicare_jurnalism_stiinte_ale_educatiei/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.