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Integrating Social Media in Modern Radio Broadcasting

Author

Listed:
  • Davian Vlad

    (University of Craiova)

Abstract

Within the contemporary digital media landscape, radio broadcasters increasingly rely on social media platforms to distribute content, amplify audience engagement, and strengthen their brand identities. Therefore both commercial and public radio stations worldwide strategically integrate social media into their content distribution. Unlike traditional broadcasting, social media allows real-time interaction, extended content life cycles, and consistent audience data gathering. This paper focuses on the ways in which radio stations utilize social media platforms to enhance their content distribution and listener engagement in order to understand the ongoing digital transformation of radio broadcasting.

Suggested Citation

  • Davian Vlad, 2025. "Integrating Social Media in Modern Radio Broadcasting," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 12(1), pages 292-295, July.
    • Handle: RePEc:edt:jsserr:v:12:y:2025:i:1:p:292-295
    DOI: 10.5281/zenodo.15804562
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    More about this item

    Keywords

    radio broadcasting; social media; digital content; audience engagement; online strategy;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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