IDEAS home Printed from https://ideas.repec.org/a/edt/aucjcm/v4y2018i1p30-38.html
   My bibliography  Save this article

Impressing The Social And Commercial Press Message

Author

Listed:
  • Ștefan VLĂDUȚESCU

    (University of Craiova)

Abstract

The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the hermeneutic procedure and the comparative procedure. First, it turns out that B. Voyenne adheres to Marshall McLuhan's hypothesis that the channel is part of the message. On the other hand, it is emphasized that the specificity of the press release is that it is a commercial product impregnated with the most advanced diffusion and optimization technologies; it is designed to be sold and to generate social effects. The main contribution of B. Voyenne to the concept of journalism is to highlight the imprinting of the social and commercial press message.

Suggested Citation

  • Ștefan VLĂDUȚESCU, 2018. "Impressing The Social And Commercial Press Message," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 30-38, December.
    • Handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:30-38
    as

    Download full text from publisher

    File URL: https://www.aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-30-38.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    message; B. Voyenne; social product; commercial product;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:30-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: http://cis01.central.ucv.ro/litere/cadr_juridic/departament_comunicare_jurnalism_stiinte_ale_educatiei/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.