Political Communication In The Digital Age: Media, Language, And Power In The Online Environment

The article analyses the profound transformations in political communication amid the development of the internet and social networks, highlighting how the online environment has redefined the relationships among politicians, the media, and citizens. Digital platforms have become central tools for promoting political messages, mobilising the electorate, interacting directly with the public, and monitoring public opinion in real time, thereby facilitating the personalisation of communication and expanding civic participation. At the same time, the study highlights the risks associated with this environment, in particular the proliferation of fake news, disinformation, and scandal politics, which can influence public perceptions and contribute to a crisis of legitimacy of the traditional political system. From a linguistic and discursive perspective, the article highlights the essential role of language in constructing online political messages, including the use of rhetorical strategies, emotion, message simplification, and multimedia elements. In conclusion, the relationship between politics, media, and the online environment is complex and dynamic, offering significant opportunities for the democratisation of political participation, but also significant challenges that require a critical and responsible approach from political actors and citizens.