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Next-Generation Retailing In India: An Empirical Study Using Factor Analysis

Author

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  • Manju Smita Dash

    (Utkal University, India)

Abstract

The retail landscape in India is changing rapidly and is being scrutinized by large scale investments by foreign and domestic players. Market liberalization and changing consumer behavior have sown the seeds of a retail transformation. Indian retailing is growing fast and imparting the consumer preferences across the country. Today retailing is largest contributing sector to country's GDP i.e. 10% as compared to 8% in China, 6% in Brazil. Modern retailing is capable of generating employment opportunities for 2.5 million people by 2010 in various retail operations and over 10 million additional workforces in retail support activities. Organized retail which presently account for only 4-6 percent of the total market is likely to increase its share to over 30% by 2013.It offers huge potential for growth in coming years. India is becoming most favore retail destination in the world.

Suggested Citation

  • Manju Smita Dash, 2011. "Next-Generation Retailing In India: An Empirical Study Using Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 1(2), pages 25-35, June.
    • Handle: RePEc:eco:journ3:2011-02-3
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    Citations

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    Cited by:

    1. Atul Arun Pathak & George Kandathil, 2020. "Strategizing in small informal retailers in India: Home delivery as a strategic practice," Asia Pacific Journal of Management, Springer, vol. 37(3), pages 851-877, September.

    More about this item

    Keywords

    Organized retail; Hyper market; next generation retail; specialty stores; Supply chain;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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