La dynamique des champs organisationnels:quels enseignements tirer du cas de la vidéo numérique?
(VF)Cet article cherche à comprendre les mécanismes par lesquels une nouvelle technologie est adoptée ou rejetée, par un secteur d'activité. Le terrain étudié est celui de l'industrie de la vidéo à domicile qui a connu d'importants bouleversements liés à l'introduction des technologies numériques. En mobilisant le concept de champ organisationnel, nous tentons de comprendre comment des règles de coordination collectivement construites ont pu être remises en question et renouvelées. Une discussion des faits marquants et des stratégies élaborées est proposée au-tour du modèle de changement institutionnel de Greenwood et al. (2002). (VA)This article is aimed at contributing to the understanding of the mechanisms whereby a new technology is progressively adopted, or rejected, by a business area. The study is about the home video industry, which has undergone many upheavals owing to the introduction of digital technologies. While using the concept of organizational field, we are trying to understand how rules that have been collectively developed could have been questioned and renewed. Significant points and strategies that have been developed are discussed at the end of the article. This discussion is based on the model of institutional change proposed by Greenwood & al. (2002).
References listed on IDEAS
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- Isabelle Huault, 2009. "Paul DiMaggio et Walter Powell. Des organisations en quête de légitimité," Post-Print halshs-00671797, HAL.
- repec:dau:papers:123456789/6704 is not listed on IDEAS
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