Food Consumption, Media Promotion and Population Health in the Republic of Moldova

In recent years, food consumption patterns in the Republic of Moldova have undergone significant changes, largely influenced by media promotion strategies and the increasing use of digital platforms in everyday life. Available data indicate that approximately 63.9% of adults are overweight and 22.7% are obese. Cardiovascular diseases accounted for 57.8% of all deaths in 2023, while life expectancy, at approximately 72 years, remained nearly 10 years below the European Union average. Aggressive marketing of ultra-processed foods through television, social media, and other digital platforms, combined with insufficient regulation of food advertising, contributes to the deterioration of dietary habits, particularly among children, adolescents, and rural communities. Law No. 62/2022 on advertising represents legislative progress; however, its enforcement remains limited. This paper examines current food consumption patterns, the role of media in shaping dietary behaviours across population groups, and the strategies needed to promote healthier and more active lifestyles. It also proposes policy measures aimed at protecting vulnerable population groups.