Personalized Educational Routes with Integration of Media Communication Space

Introduction: The growing practical impact of innovative media and communication technologies on the educational environment is currently gaining particular relevance. The dynamics of educational needs within modern higher education and the new challenges of global social digitalization require the development and implementation of individual learning paths. The research is devoted to the formation and development of individual learning trajectories for students of the third (educational and scientific) level of higher education (field of knowledge 01 "Education/Pedagogy", specialty 011 "Educational, Pedagogical Sciences") through innovative media and communication opportunities. The purpose of the article is to provide an extended analysis of the potential benefits and challenges of modern media and communication technologies in the higher education environment. Methods: Analysis and synthesis were used for a comprehensive study of scientific approaches to the definitions, essence and functionality of the media and communication environment in higher education. Results: The technology of forming individual learning trajectories in the media and communication environment is considered. A pedagogical experiment with the use of innovative educational tools was conducted. The main advantages of introducing media and communication elements in higher education are determined, including increasing the motivation of students, increasing the level of learning, individualizing learning and developing inclusiveness. The essential foundations of modern communicative and cultural social progress are highlighted. It has been established that the active use of the media and communication environment allows the formation of individual learning trajectories and contributes to the improvement of the digital competence of participants in the educational process. The main challenges of the studied process are identified, including the insufficient digital competence of teaching staff, uneven resource provision and a unified strategy for digital education upgrade. Conclusions: The practical significance of the research results is seen in proving the effectiveness of the strategy of individualization of higher education through the active integration of media and communication tools.