Language shifts in the digital age: the transformation of lexical and grammatical structures under the influence of social networks

The article examined the role of digital linguistics—particularly mobile applications and educational games—in enhancing foreign language (English) learning within a university setting. It highlighted how the rapid development of digital linguistics transformed educational approaches and expanded opportunities for individualized learning. The study outlined the methodological foundations of applying digital linguistics in higher education, assessed the didactic potential of widely used mobile applications for learning English, and evaluated the effectiveness of digital games in the instructional process. The research employed a combination of theoretical and empirical methods, including analysis, synthesis, a pedagogical experiment, statistical tools, and mathematical analysis. Special focus was given to the use of Kahoot, an interactive digital game platform. The findings identified two primary patterns: while the use of Kahoot enhanced vocabulary and grammar acquisition, its effectiveness varied in terms of consistent assessment of grammatical and lexical skills. Nevertheless, the integration of the platform intensified the learning experience and significantly boosted student motivation. The study concluded that the current paradigm of digitalization and gamification fostered the development of digital linguistics as an interdisciplinary and integrative field, encompassing areas such as machine translation, computer lexicography, national corpora, and language resource development. The results offered both theoretical and practical value and could be applied by educators and students alike. The study recommended the implementation of Kahoot in at least two instructional formats: under direct teacher supervision and as an independent extracurricular activity.