Application of Virtual Reality Platforms in Teaching Art Disciplines as a Factor of Creative Development

Introduction: the article examines the importance and effectiveness of applying VR tools in teaching design and music. It emphasizes the positive influence of VR on the development of creative thinking, visualization ability, and an experimental approach among students in the Ukrainian specialty B2 "Design" and students in music programs. Methods: a cross-group experimental design was employed to monitor changes in students’ creative abilities under varying learning conditions. Results: fndings from a survey of 60 students across two academic groups are presented; most expressed a positive attitude toward VR as a tool for developing professional skills. The key advantages of introducing VR into art education are outlined, including increased motivation, individualized learning, and the ability to create complex creative environments. At the same time, ethical, technical, and social issues related to the use of VR and artificial intelligence are acknowledged. Conclusion: the study concludes that modern digital technologies should be integrated with traditional forms of creativity to build a purposeful and balanced learning environment.